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Culture in a Remote Company: Why the Fish Rots from the Head

Culture in a Remote Company: Why the Fish Rots from the Head

Tosin Eniolorunda


There’s a blunt saying I’ve come to appreciate more over the years:

“The fish rots from the head.”
It’s not pretty, but it’s true.

When leadership is misaligned, unclear, or distracted, dysfunction spreads quietly at first, and then all at once. In a physical office, leaders can model behavior casually, in hallway conversations or quick desk check-ins. But in a remote company, leaders must be deliberate. Every message, every decision, every pause sends a signal.

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At Moniepoint Group, we’re building a company rooted in clarity, care, and accountability. But this only works when leadership consistently models those values especially when cameras are off and screens are closed.

As CEO, I’ve learned to over-communicate context, not just direction. I don’t assume anything is obvious. I try to share not just what we’re doing, but why we’re doing it. I admit when something isn’t working. I encourage dissent. I invite feedback from every layer of the organization.

Because in a remote-first environment, what you model in silence echoes across your entire team.


What We’ve Learned at Moniepoint

Over time, we’ve developed a few principles that help us nurture culture intentionally, even while distributed across geographies:

  • Write it down
    Remote teams thrive on clarity. We document our decisions, principles, and goals so people aren’t guessing or relying on interpretation.

  • Reinforce the “why”
    In a digital workspace, people don’t stumble into purpose. We tie every key decision back to our mission: to make financial services accessible and reliable across Africa.

  • Create safe feedback loops
    We’ve invested in building psychologically safe spaces. Whether in all-hands meetings or one-on-one check-ins, we encourage people to speak up, challenge ideas, and voice concerns—because that’s how culture matures.

  • Celebrate publicly, correct privately
    Recognition goes a long way—especially in remote settings. We shine a light on those living out our values. And when course corrections are needed, we handle them with discretion and care.

  • Lead with humility
    Leadership isn’t about always having the answers. I’ve learned that listening well, being transparent, and staying open to being wrong are far more powerful than giving perfect directives.


Culture Is Not in Perks. It’s in People.

Remote work is a gift. It offers freedom, flexibility, and the potential for deep focus and productivity. But it also demands a new kind of leadership, one rooted in trust, transparency, and intention.

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At Moniepoint, we’ve come to believe this:
Culture doesn’t live in tools or policies. It lives in how people treat each other when no one is watching.
And that begins with leadership.

So if something feels off in your company culture, don’t start by looking at your team. Start by looking in the mirror. That’s where culture begins. And if you’re lucky, that’s also where transformation begins.

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