The demand for foreign furnitures in Africa cannot go unnoticed, but amidst this high wants, Jumoke Dada saw an opportunity and built a brand that now delivers African-inspired furnitures to thousands across the continent. From one sale to now shipping over 800 pieces a month, Taeillo has scaled its operations from Lagos to Nairobi and is targeting West African expansion
Behind this growing empire is a woman who leads with both instinct and strategy. A trained architect with a first-class degree from the University of Lagos, Jumoke wasn’t content with drawing buildings she wanted to shape how people lived in them.
That passion birthed Taeillo in 2018, launched with no external capital, just a single product sold via Facebook and a belief in African design excellence to shipping over 800 pieces a month
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Taeillo is an e-commerce furniture and lifestyle brand that designs, manufactures, and delivers modern, African-inspired furniture directly to consumers. Unlike traditional furniture businesses that rely heavily on physical showrooms, Taeillo was born online leveraging digital tools to make premium furniture accessible to a younger, design-conscious African audience.
What sets Taeillo apart isn’t just the design it’s the delivery. Jumoke built Nigeria’s first e-commerce furniture brand using Augmented Reality (AR) and Virtual Reality (VR), allowing customers to visualize furniture in their spaces before purchase. Taeillo combines modern minimalism with African culture, naming its products Ngozi, Femi, Segun and Ada, wrapped in rich fabrics like Ankara and Aso-Oke.
Jumoke has raised over $3 million in funding, including a $2.5 million seed round from Aruwa Capital a rare feat for a young Nigerian founder, and even rarer for a female-led startup.
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The funding has allowed Taeillo to scale production, enhance its digital infrastructure, and expand logistics across borders. But more than the money, it’s the belief in her vision that now spans continents from venture capital circles to the Nasdaq Tower in Times Square, where Jumoke was honored as a Nasdaq Milestone Maker.
Yet, her story is more than business. Jumoke Dada is a builder of experiences, not just furniture. Her journey proves that African entrepreneurs can create global-quality products rooted in local identity using innovation, grit, and cultural pride.
For young founders, her path offers a clear message: start where you are, build with purpose, and let your vision shape the world.
