Medplus, Nigeria’s leading pharmaceutical and wellness retail chain, is set to host the 2025 edition of its annual GlowFest on September 20 at the Civic Centre, Victoria Island, Lagos. This year’s event, themed “More Than Skin Deep,” will focus on the intersection of wellness, beauty, innovation, and entrepreneurship.
GlowFest has become a signature platform for Medplus, which has grown over the past three decades from a pharmacy into a nationwide health, lifestyle, fitness, and beauty brand. With its strong presence across Nigeria, the company continues to position itself at the forefront of wellness, empowerment, and sustainable growth within the country’s expanding beauty and lifestyle industry.
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A major highlight of this year’s edition is the Medplus Business Opportunity, a program designed to support a beauty or wellness entrepreneur with nationwide distribution through the Medplus retail network. The winner will also receive a complimentary display stand at GlowFest, offering exposure to thousands of participants and extended visibility across Nigeria’s wellness ecosystem.
Industry experts and thought leaders will headline several sessions, including a panel on “The New Age of Beauty and the Rise of the Technological Gaze,” featuring Dr. Beatrice Ige, Dr. Cynthia Ebie, Subouola Oyeleye, and Tania Omotayo. Other activities include the SOHCAHTOA Business Advisory Session on financial habits for entrepreneurs and the Maybelline Masterclass, which will spotlight clean glam, skin-first routines, and everyday makeup.
Beyond panels and workshops, attendees will have access to free wellness checks, networking lounges, and interactive product experience zones. The blend of business engagement and community-focused activities reinforces GlowFest as more than an event—it is a hub for empowerment and innovation.
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By opening its platform to small businesses and entrepreneurs, Medplus continues to demonstrate that the future of Nigeria’s beauty and wellness industry is not only about products but also about people, ideas, and shared growth.
