Group Managing Director, Xtralarge Farms, Dr. Moji Davids has emerged as one of the standout voices at the LIMBSimple Strategy Growth Convention 2025, delivering a powerful and deeply emotional session that blended personal narrative with hard-earned business wisdom. Her speech, rooted in vulnerability and unapologetic honesty, pushed hundreds of entrepreneurs and business leaders in the hall to rethink the real ingredients of growth, resilience, and long-term relevance.
Speaking with a calm but commanding presence, Dr. Davids took the audience back to the early days when Xtralarge Farms was nothing more than a fragile idea born out of hardship, desperation, and a deep desire to survive. She recalled moments when fear accompanied every decision, when resources were scarce, and when the path ahead seemed blurry. Yet, standing on the LIMBSimple stage years later, she described those early struggles as the furnace that shaped her entrepreneurial identity.
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“The truth is, we did not start Xtralarge Farms from a place of abundance,” she said, her voice steady, reflective. “We started from a place of pain, uncertainty, and the pressure to survive. But that pressure became strength for us.”
She narrated how she and her husband transformed what was once a small farming initiative into the thriving Xtralarge Farms and Resorts brand. She explained that the journey was not glamorous, nor was it one of overnight success. Instead, it was defined by years of relentless learning, strategic reinvention, and the discipline to stay consistent even when progress felt invisible.
For many in the hall, her story offered a refreshing departure from the idealized narratives often associated with entrepreneurship. Her authenticity, coupled with her willingness to expose the difficult but necessary realities of building a business, made her session one of the most talked-about moments of the convention.
Beyond her business journey, Dr. Davids offered a window into the mindset that has shaped her leadership from childhood. She shared that she once dreamed of becoming the first female Governor of the Central Bank of Nigeria, a dream inspired by her academic brilliance. “I have always believed in excellence,” she said. “Even as a young girl, I wanted to break boundaries.”
Although her career took a different direction, she explained that the same hunger for excellence continues to fuel her growth in the agriculture and hospitality sectors. As she noted, dreams may evolve, but the drive behind them must remain alive.
A major thread running through her presentation was the danger of comfort and fear. She described these two forces as the real enemies of entrepreneurs, more destructive than competitors, market downturns, or even lack of capital.
“Comfort will keep you small and fear will stop you from starting,” she said, sparking murmurs of agreement around the hall. She urged participants to move beyond the safety of familiar patterns, insisting that growth happens when individuals dare to stretch themselves beyond what feels convenient.
She emphasized the productive role of pressure, redefining it as a necessary force in the journey of business expansion. “Pressure builds capacity,” she said. “If you do not put yourself under deliberate pressure, life will put pressure on you in ways you may not be prepared for.”
This message particularly resonated with younger founders who often struggle with the unpredictability of Nigeria’s business environment. Dr. Davids explained that pressure tests ability, sharpens instincts, and forces the kind of innovation required to stay relevant.
Another compelling part of her presentation focused on rebranding. She described rebranding not just as an external makeover, but as an internal renewal that requires courage, clarity, and creativity. “Rebranding is not colours or logos,” she said. “It is refreshing your mind, renewing your energy, and making your business exciting again.”
She encouraged entrepreneurs to study customer behaviour, embrace new trends, stay unique, and be willing to reinvent their offerings. According to her, rebranding is a continuous process that keeps businesses alive, relatable, and competitive.
Dr. Davids also highlighted one of the often-overlooked growth drivers: follow up. She described it as the quiet but powerful engine behind sustainable business success. “Follow up is where the money is,” she said firmly. She explained that many entrepreneurs lose opportunities not because their products or services lack quality, but because they fail to check in, follow through, or nurture relationships.
In her words, consistency in follow up builds trust, strengthens brand loyalty, and positions entrepreneurs for repeat business and referrals. She urged participants to develop simple systems that ensure they are tracking communications, monitoring client experiences, and staying visible in the minds of partners, customers, and investors.
Teaching, she added, is another tool entrepreneurs should embrace. She described teaching as a fast route to mastery because it forces individuals to continually refine their understanding, deepen their knowledge, and expand their influence. “If you want to grow fast, teach what you know,” she said, explaining that teaching transforms entrepreneurs from mere operators into thought leaders.
To illustrate her lessons, Dr. Davids shared the story of how Xtralarge Farms expanded into the hospitality sector with the creation of Xtralarge Farms and Resorts. She explained that diversification came from recognizing opportunities outside agriculture and being bold enough to explore them. She noted that every principle she shared on stage, from confronting fear to embracing reinvention, was applied during some of the most demanding phases of her business life.
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Her message to the audience was clear and unambiguous. “Your real enemy is comfort, fear, and delay,” she said. “Once you overcome these, no competition can stop you.”
Her session added significant depth to the conversations shaping the LIMBSimple Strategy Growth Convention 2025. For many participants, her story was a reminder that entrepreneurship in Africa requires grit, reinvention, mental strength, and the courage to rewrite one’s narrative multiple times.
