On a bright morning edition of Wake Up Nigeria on TVC Communications, viewers were treated to an inspiring and insight rich conversation with visionary real estate strategist and African CEO Award winner, Arinola Atunnise.
Calm, articulate and deeply grounded in her convictions, Atunnise brought both clarity and candor to a subject that continues to shape Nigeria’s business landscape, trust.
As the Founder of Properties Everywhere Ltd and Shortlets Everywhere Hub, she has built her reputation on more than transactions. Her work sits at the intersection of strategy, transparency and investor confidence, particularly for Nigerians in the diaspora seeking credible pathways into the real estate market.
YOU CAN ALSO READ: Lead the Shift. Own the Future.
During the interview, she unpacked the idea of trust deficit, describing it as the gap between promises made and promises fulfilled. In a climate where skepticism has grown from repeated disappointments, she emphasized that restoring trust requires more than polished marketing. It demands alignment between words and actions.
Atunnise spoke thoughtfully about the broader economic environment, noting signs of stabilization and reform while maintaining that businesses must return to fundamentals such as clear communication, consistency in delivery and transparency when challenges arise. Trust, she explained, operates on three levels, the individual, the company and the system. When one fails, the ripple effect is far reaching.
For investors and clients, her advice was direct and practical. Conduct due diligence. Verify documentation. Inspect projects. Research partners thoroughly. In her words, peace of mind should never be compromised for speed or convenience.
At the heart of her message was what she calls the three Cs, clarity, communication and consistency. These principles, she noted, are non negotiable at Properties Everywhere Ltd, particularly when projects encounter delays or unforeseen obstacles. Rather than conceal difficulties, her company prioritizes proactive updates and full disclosure.
Beyond strategy, the interview revealed something deeper, a leader driven by responsibility. Atunnise understands that for many Nigerians abroad, investment capital represents years of sacrifice. Protecting that trust is not just a business obligation, it is a moral one.
Her closing remarks were both reassuring and forward looking. She encouraged viewers not to abandon investment opportunities despite past disappointments. Instead, she urged them to choose partners wisely and remain committed to building trust one decision at a time.
YOU CAN ALSO READ: ‘I Teach, Lead, and Build’ – Sam Adeyemi Responds to Online Critic
In a media space often dominated by noise, Arinola Atunnise’s appearance stood out for its substance. It was not simply an interview about real estate. It was a conversation about integrity, leadership and the discipline required to rebuild confidence in challenging times.
Through her steady voice and strategic insight, she reminded viewers that sustainable growth, whether in business or in national development, begins with trust.
