Henrique Braun has been announced by The Coca-Cola Company as its next Chief Executive Officer, effective March 31, 2026. He will succeed James Quincey, who will transition into the role of Executive Chairman. The appointment marks a defining moment for the global beverage giant and reflects a clear decision to prioritize experience, stability, and proven leadership at the highest level.
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Henrique Braun’s rise to the top of Coca-Cola is the result of nearly three decades of steady growth within the company. He joined Coca-Cola in 1996 as a trainee in global engineering, far from the executive suite. Over the years, he built a reputation as a disciplined leader who understands the business from the ground up. His career path reflects patience, consistency, and a deep commitment to the organization.
Braun has held leadership roles across some of Coca-Cola’s most important markets. He served as President of Brazil, President of Greater China and South Korea, and later President of the Latin America operating unit. These roles placed him in charge of diverse teams, complex supply chains, and fast-changing consumer markets. His ability to lead across cultures and manage large systems became one of his strongest leadership traits.
Before being named CEO-designate, Braun served as Executive Vice President and Chief Operating Officer. In this role, he worked closely with the outgoing CEO and was central to shaping Coca-Cola’s global strategy. He helped strengthen operations, improve coordination with bottling partners, and support the company’s expansion beyond traditional soft drinks. Under this leadership structure, Coca-Cola increased its focus on zero-sugar products, coffee, energy drinks, and sparkling beverages while protecting its core brands.
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Braun’s leadership style is rooted in operational strength and long-term thinking. He brings a strong academic background, with training in engineering, management, and business administration. Born in California and raised in Brazil, his global upbringing has influenced his leadership approach and ability to understand different markets and people.
The decision to appoint Braun signals the board’s confidence in a leader who knows the company deeply and has earned trust across the system. At a time when consumer preferences are shifting and competition is intensifying, Coca-Cola has chosen a CEO with the power to execute strategy, manage complexity, and lead at scale.
As he prepares to take on the role, Braun will oversee one of the world’s most valuable brands. His experience, authority, and steady leadership style position him to guide Coca-Cola through its next chapter while maintaining its global strength.
Henrique Braun’s journey from trainee to CEO is a powerful example of leadership built on experience, discipline, and long-term vision. It is a reminder that true executive power is earned through years of consistent performance and the ability to lead people, systems, and strategy with confidence.
