Atinuda 5.0, a creative business summit held over the weekend in Lagos, became a hub of ideas as Konga Group CEO Nnamdi Ekeh challenged Nigerian entrepreneurs to expand their mindset beyond local borders and embrace innovation as the foundation for growth.

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Speaking to founders, investors, and business leaders, Ekeh said Nigerian businesses can compete with global brands if they focus on innovation and high standards. “Entrepreneurs must think global,” he said. “The difference between a small business and a global brand is not geography, it’s mindset.”

Ekeh highlighted Konga’s evolution in Nigeria’s e-commerce ecosystem as an example of what is possible when businesses prioritize excellence, consistency, and adaptability. He urged young entrepreneurs to invest in knowledge, cultivate resilience, and leverage digital transformation to scale sustainably.

According to him, innovation should not only be seen as a tool for efficiency but also as a driver for inclusion and long-term economic impact. “The future of business belongs to those who can merge technology with purpose,” Ekeh added, calling for collaboration between private and public sectors to support new ventures.

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His message came at a time when Nigeria’s business environment is changing fast and global competition is rising. Atinuda 5.0, themed Creating Beyond Limits, brought together voices from across industries to discuss creativity, digital growth, and sustainable business practices.

With his words, Ekeh once again proved why he’s seen as one of Nigeria’s most forward-thinking CEOs a leader pushing for innovation, integrity, and a global vision in African business.