For more than two decades, Matt Britton has built his career helping global brands understand generational shifts and consumer behavior. From millennials who ushered in the internet age to Gen Z who grew up in the era of smartphones and social media, Britton has always been at the forefront of studying how technology reshapes humanity. Now, his focus has shifted to what he calls the most transformative force yet, artificial intelligence.
As the founder and CEO of Suzie, a 300-person venture-backed software company, Britton initially approached AI from a business standpoint. When ChatGPT first launched, he handed it to his engineering team to explore potential integrations. But to his surprise, not much happened. That was when he realized AI wasn’t just another productivity tool; it represented a fundamental shift in how humans interact with machines.
Curious and determined, he decided to learn AI by applying it to something deeply personal, his own health. Compiling 25 years of medical records, X-rays, MRIs, lab reports, and doctors’ notes, he built an AI-powered “health bot,” trained like a Johns Hopkins doctor, with a singular purpose: to keep him alive. The bot analyzed his historical data, predicted potential health risks, and produced actionable insights tailored specifically to him.
That experiment opened Britton’s eyes to AI’s profound potential beyond business and branding. For him, it was no longer just a technological advancement; it was a deeply human revolution. “AI gives us the ability to see ourselves more clearly,” he said. “It’s not replacing us; it’s helping us understand and extend what makes us human.”
Through his journey, Britton has become a leading voice for what he calls Generation AI, the emerging generation that will grow up never knowing a world without intelligent machines. His mission now extends far beyond marketing or entrepreneurship; it’s about preparing society for a future where AI is woven into the fabric of everyday life.
From shaping global consumer insights to exploring the frontiers of human longevity, Matt Britton’s story is a powerful reminder that innovation begins with curiosity and that the future of AI is not just about technology, but about people, purpose, and possibility.
